If you’ve been reading carefully so far, the story on our previous pages, you must be wondering, but what is this all about? Haven’t we covered it already? Well, no.

BRAND AND BRANDING  are such standard terms in today’s world. If you are a professional in marketing and branding, then there is no need to explain what we are talking about. For everyone else, let’s say that brand is your product/ service/ business persona, which has a story of its own and hopefully a very long life. It is defined by name, shapes, colors, logo, font, values, a visual and narrative identity. 

Do you have an idea for a brand or need help with reshaping your existing brand in a process called rebranding? Get in touch. 

COMMUNICATION is a strategic activity of every company or organisation. It should be aligned, planned, focused, and consistent. Unfortunately, many companies take communication for granted, leaving it to its organic development, thus missing out on an opportunity to use this fantastic tool to shape ideas, narratives, and perceptions of the company/organization among target audiences. 

We think we can help understand the importance of (corporate) communications. Let us know what challenges you are facing.

It is very hard to produce CHANGE that people can really believe in. Change leadership and change management have become a hot topic in business in the last 20 years. Many managers and leaders around the world have figured out that change is hard to sell, hard to produce, and hard to maintain. It is not a natural process that has a life of its own. Having been through many organic changes in companies and organisations, and acquiring expert knowledge from authors from around the world, we can offer you insight into what lies ahead of you and guidance through your journey of producing change. 

Let’s (do)  change together.