Co-founder & consultant
Latifa Imamović - @ ei_atelier
Over the 15 years of my career I have worked in marketing, brand management, creative production and communication, in culture, advertising and tech industry. Gained my first BA in Marketing Management from Sarajevo School of Business and Economics, then, motivated by my passion for politics and history, BA in International relations from the Faculty of Political science, and MA in Southeastern European Studies, from National and Kapodistrian University of Athens, Greece. Learning never stops, but I promise, this is the last academic adventure, an ongoing MA in Management and information systems, Microsoft programme.
Latifa Imamović
For the past eight years, I have been leading marketing efforts and managing the Marketing department in one of the largest tech companies in Bosnia and Herzegovina, currently serving as a Marketing Director. I am confident to say that I have deep knowledge and understanding of the tech industry, market, cultural and political circumstances not just in Bosnia and Herzegovina, but the region of Western Balkans as well.
Over the years I have been very active in culture and creative industry, being one of the founders of the first Art House Cinema Kriterion in Sarajevo, one of the major cultural projects in the City of Sarajevo in the past 30 years, also being a theatre producer, project manager in culture. For almost a decade, I have been very active in the tech community of my country, took part in various projects and initiatives, locally and internationally, including being selected among just a few people from Bosnia and Herzegovina to take part in Swedish Institute Innovation Leaders programme 2019/2020. I’ve been a speaker at several marketing and business conferences, held lectures at the Sarajevo School of Business and Economics as a guest lecturer.
My expertise is marketing management, branding, employer branding, communications, creative concept development, change management and my passions are bringing people together, making ideas come to life, initiating change, leading transformation, connecting great ideas with great doers.
